A Symphony of Snaps, Crackles and Pops

Kellogg’s Rice Krispies, 2018

Rice Krispies are the building blocks to a creative and playful breakfast. Inspired by the ASMR emerging trend, this campaign only used sounds from the Rice Krispies eating experience to create a symphonic ensemble performed by kids and illustrate the endless fun possibilities that this cereal brings to breakfast. The Youtube Masthead alone became one of Kellogg’s most successful OLV of 2018, surpassing benchmark by 56% and gaining over 2.5 million views in 24 hours.